A Winnipeg-based Digital Marketing Professional with 14 years of experience and a forever-curious mindset.
VYBRNTAustralia + Canada
Positioning a CRM & Automation Leader for the Real Estate Market
About VYBRNT
VYBRNT is a marketing automation and CRM consultancy specialising in ActiveCampaign solutions. With years of experience designing custom API integrations between real estate platforms and ActiveCampaign, VYBRNT helps businesses streamline workflows, improve lead management, and scale client relationships across Australia and Canada.
Challenge
The company wanted to expand its reach to real estate clients in Australia and Canada, positioning itself as the go-to provider for reliable CRM and automation solutions. With existing expertise in building custom integrations between ActiveCampaign and popular real estate apps, VYBRNT needed a structured marketing plan to leverage this unique advantage, build brand visibility organically, and attract new clients. Without a plan, efforts risked being fragmented, reactive, and misaligned with broader strategic goals.
Solution
I created a six-month marketing plan that gave VYBRNT a clear roadmap for its expansion into the real estate vertical. To maximise value, the plan was built as a strategic blueprint rather than a tactical list, offering leadership-level insights and alignment. It included:
-
A comprehensive market overview detailing opportunities, competitive analysis, and sector trends.
-
Objectives and SMART goals tied to measurable outcomes and timelines.
-
Target audience profiles, buyer personas, and positioning statements tailored to the real estate sector.
-
SWOT and PESTEL analyses to identify risks, differentiators, and emerging opportunities.
-
A messaging framework and tone/style guide to ensure consistency across channels.
-
A multi-channel tactical plan with timeline, KPIs, risks, and mitigation strategies.
-
Recommendations for content themes, partnerships, and thought leadership to strengthen organic marketing efforts.
By building the plan this way, VYBRNT not only gained a tactical roadmap but also a decision-making tool to guide resource allocation and stakeholder alignment.
Results
The marketing plan gave VYBRNT a top-level view of its growth strategy with a clear path to implementation. Leadership now had a unified perspective connecting corporate-level, business-level, and functional-level strategies. This alignment provided a solid foundation for executing campaigns, measuring results, and scaling into new markets with confidence.