About

I build marketing systems that don’t feel like systems.

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I’ve worked with brands across almost every industry you can imagine—retail, food, hospitality, healthcare, real estate, travel, finance, agriculture, transportation, arts, entertainment, manufacturing, and beyond. And whether it’s a startup or a global brand, I’ve learned that the secret to marketing isn’t just scale—it’s connection.

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My career has been a bit of an adventure: I started in newspapers, magazines, radio, and TV, and eventually found my way into the digital world. That mix of old-school media and new-school tech gave me something rare: a big-picture view of how stories move people—on paper, on air, or on a screen.

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These days, I’m all about turning that perspective into action:

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• Mapping out customer journeys that feel natural, not forced.

• Designing automation flows that save teams time while creating real moments of delight.

• Building campaigns across email, SMS, search, social, and native ads that drive not just clicks, but loyalty.

• Using data, segmentation, and analytics not just to optimise KPIs—but to ask better questions.​

 

At my core, I’m endlessly curious. That curiosity has led me to experiment with everything from SEO to paid ads to creative direction, and it keeps me chasing the “what ifs” that push projects further.

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And outside of work? You’ll probably find me rolling on the mat in Brazilian Jiu-Jitsu, cooking something ambitious in the kitchen, or heading out on a road trip with a camera in hand—because curiosity doesn’t clock out when the workday ends.