A Winnipeg-based Digital Marketing Professional with 14 years of experience and a forever-curious mindset.
Exploring why people click, buy and share — then turning those insights into marketing that works.
Marketing has fascinated me since my early days experimenting with email lists and small campaigns in university. Over the years, I’ve worked with brands across Australia, New Zealand, the UK, the Philippines, Canada and Ireland. Each project has deepened my belief that data informs decisions, but empathy creates real connection. Today, I use that blend to help businesses grow sustainably.
About
I design and execute data-driven marketing strategies across email, SMS, automation, SEO and social media. Whether it’s streamlining a CRM workflow or shaping a brand’s digital voice, I focus on engagement, conversion and retention, building campaigns that resonate with audiences and deliver measurable results.
The Heart Behind My Work
I believe great marketing is part science, part storytelling and a lot of empathy. My curiosity about people drives everything I do, from mapping a customer journey to testing a new campaign idea at 2 AM. I love finding the small details that make someone stop scrolling, feel understood and take action. For me it’s not just about metrics; it’s about creating moments of connection that help brands grow and people feel valued.
Key Skills
Digital Marketing Strategy
Planning and executing multi-channel marketing campaigns to drive brand awareness, engagement, and conversions.
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Automation & CRM
Implementing automation workflows using ActiveCampaign, HubSpot, and MailChimp to streamline lead nurturing, email sequences, and customer retention.
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Email & SMS
Designing high-performing email and SMS campaigns, leveraging segmentation and personalization to increase open rates and conversions.
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Database
Managing and optimizing customer databases for targeted marketing efforts, segmentation, and personalized messaging.
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Lead Generation & Conversion
Creating sales funnels, landing pages, and marketing automation workflows to capture leads and improve conversion rates.
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SEO & SEM
Optimizing websites and running paid campaigns on Google Ads and Meta Ads to drive traffic and maximize ROI.
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Social Media
Managing paid and organic strategies across Facebook, Instagram, and LinkedIn to increase audience engagement and brand reach.
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Native Advertising
Developing branded content and sponsored campaigns for media publishers.
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Performance Marketing & Analytics
Analyzing campaign data and consumer insights to refine strategies, improve engagement, and increase revenue.
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Creative Direction
Designing marketing visuals using Photoshop, InDesign, Lightroom, and Canva, enhancing brand storytelling through high-quality content.
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Tools & Platforms
I work hands-on with industry-leading tools like ActiveCampaign, Mailchimp, Google Ads, Google Analytics, Meta, Zapier, and more to design, automate, and optimise marketing campaigns that deliver results.
Certifications & Education
Post-Degree Diploma in Marketing Management
University of Winnipeg - PACE
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Digital Branding and Engagement
Curtin University
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Bachelor of Mass Communication
University of Baguio
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TCPS 2: CORE 2022
Government of Canada
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Canadian Anti-Spam Legislation (CASL)
The W Group
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ActiveCampaign Certified Consultant B2C
ActiveCampaign
​Google Analytics / Ads Search / Digital Marketing
Google Digital Academy
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HubSpot Email Marketing Certification
Hubspot Academy
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Advanced Email Marketing
SimpliLearn
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Digital Marketing Strategy
SimpliLearn
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ADMA Pass
Association for Data-Driven Marketing and Advertising​
The Landmark Forum
Landmark Worldwide
These are some of the brands I’ve served and others I’ve worked with through partnerships. Each relationship has contributed to my professional growth and expertise.
