A Winnipeg-based Digital Marketing Professional with 14 years of experience and a forever-curious mindset.
Norbar Torque Australia
Unlocking Customer Insights Through Email Automation
About Norbar
Norbar Australia provides industry-leading torque tools known for precision, reliability, and durability, engineered for professionals who demand accuracy.
Challenge
Norbar Australia had thousands of contacts in its database but lacked insight into their industries, making personalized marketing impossible and leading to generic, less effective communication.
Solution
I developed an email and automation strategy to segment contacts based on industry. This involved:
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Revamping automated emails to include a “Tell us what matters to you” section.
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Dynamic content logic, ensuring recipients who had already shared their industry wouldn’t see the prompt again.
Results
In just four weeks, we identified the industry of 15% of engaged contacts, enabling Norbar to deliver targeted content, improve engagement, and refine marketing efforts for higher conversions.