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MTX United Kingdom
Increasing Website Traffic Through SEO Link-Building

About MTX

MTX is a UK-based, family-run construction and engineering firm specialising in healthcare projects. With over 40 years of experience, MTX leverages Modern Methods of Construction (MMC) to deliver rapid, sustainable, and high-quality hospitals and clinical environments for NHS and private providers across the UK

Challenge

MTX aimed to increase their website's organic visibility and bring more visitors to informative project pages, particularly case studies and service offerings. However, their online presence lacked the external backlinks needed to rank well in search results, limiting their reach and opportunities to showcase their innovative projects.

Solution

GoSearch Inc. engaged me to create SEO-optimized content geared specifically toward link building and domain authority growth. The approach included:

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  • Producing thoughtful, industry-relevant articles and content aligned with modern digital construction trends and MTX’s expertise in healthcare MMC.

  • Collaborating with GoSearch Inc., ensuring the content mapped to publishers’ needs and secured placements on credible authoritative sites

  • Coordinating with publishers and SEO outreach channels to maximize placement and legitimacy, enhancing domain trust and visibility.

Results

The content strategy delivered tangible benefits:​

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  • MTX started gaining high-quality backlinks, boosting their SEO authority.

  • Increased referral traffic from trusted industry sources helped elevate brand visibility among healthcare and construction stakeholders.

  • Management reported that weekday revenue increased by approximately 18%, reducing dependency on weekend business.

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