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Dolls & Accessories Australia
Building a Database Marketing Foundation

About Dolls & Accessories

Dolls & Accessories is a retailer specialising in a wide selection of dolls, dollhouses, and accessories, catering to collectors, parents, and gift-givers who value quality, detail, and creativity.

Challenge

The brand’s account was brand new, with no marketing automation strategies in place. Without structured workflows, there was no way to nurture subscribers, recover abandoned carts, or encourage repeat purchases, limiting sales opportunities and customer engagement.

Solution

I built the foundation for long-term database marketing success by setting up key automated workflows, including:

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  • Welcome Sequence to introduce the brand and encourage first purchases.

  • Abandoned Cart Sequence to recover lost sales by re-engaging shoppers who didn’t complete checkout.

  • Remarketing Sequence to keep products top of mind for past visitors.

  • Review Request Sequence to generate user-generated content and build trust.

Results

Within the first three months of launch:

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  • The Welcome Sequence achieved a 45% open rate and 12% click-through rate.

  • The Abandoned Cart Sequence recovered an average of 18% of abandoned checkouts.

  • Repeat purchase rate increased by 22% among engaged contacts.

 

These results gave the brand a strong marketing base and the ability to scale with confidence.

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