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Apple Australia
Driving Holiday Sales with a Timely Email Campaign

About Apple

Apple is a global leader in technology and innovation, offering a range of products and services that have transformed how people work, create, and connect. In Australia, Apple continues to shape the market with premium devices and seamless customer experiences.

Challenge

Apple wanted to highlight their free 3-hour delivery service for products purchased during the holiday season. They partnered with Grow My Money to send a solus email, but the campaign had to stand out during one of the busiest and most competitive retail periods of the year.

Solution

Working within Apple’s strict brand guidelines, I designed and launched an A/B test email campaign that balanced creative variation with brand consistency:

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  • Two subject line variations tested to determine the highest open rate potential.

  • Content aligned precisely with Apple’s visual and tone guidelines while clearly communicating the delivery offer.

  • Optimised layout for both desktop and mobile to capture the widest possible audience.

Results

Despite being sent during the crowded holiday season:

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  • 23% open rate

  • 7% click-to-open rate

  • Strong engagement for a premium brand during peak inbox competition.

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The campaign reinforced Apple’s premium service offering while proving that precise execution within brand constraints can deliver measurable results.

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